Finding leads is the name of the game for mortgage brokers. Without people looking for mortgages and refinancing their current mortgage, there is no business for brokers, yet these people are out there—it’s making contact with them that can be problematic. Getting quality leads will help you connect with people who desire your services.
Mortgage refinance leads gives you the ability to contact people who want to tweak their current mortgage. While the methods of getting the leads is the same, the market is different.
Getting a mortgage marketing lead can be as simple as passing out business cards. Business cards can key potential clients into not only being aware of your service, but serve as a reminder to contact you as they consider their mortgage needs.
There are services which will sell you refinance mortgage leads. These leads are culled from various sources, depending on the service you’re purchasing from, and can greatly decrease the legwork required for lead generation. Often these leads are acquired from people who’ve responded positively to online surveys asking if they’re interested in mortgage refinancing.
Before you make a purchase of refinance leads you should request some sample leads to make sure you’re getting quality contacts. Not every lead will result in business, but the more contacts you get, the more likely you are to find leads to people who do want your service.
If paying for leads isn’t your cup of joe, you can find leads on your own. Offer referral bonuses to current clients who recommend business in your direction. Networking through your clients casts a wide net which comes with the added bonus of personal experience. A potential client looking for refinancing help is more likely to use a service recommended by a friend or family member.
Develop relationships with local realtors. A good working relationship can drive business your way. You may be able to provide business cards and brochures at open houses that the realtor runs. You can try to form these relationships in a grassroots way by calling the realtor, or through local conventions and industry related functions.
A good, relevant refinance mortgage lead can be created through the Internet. Set up a good, informative website for your business. Engage in social media outlets, posting interesting and relevant information. The more you can network online, the better your chances of having an interested person stumble upon your service.
Leads-based industries can be tough to compete in, but with a good business ethic you can find the mortgage and HARP mortgage leads you need to succeed.